5 Lessons from Steve Jobs Entrepreneurs Can Follow This Year - Common Sense Living Newsletter
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5 Lessons from Steve Jobs Entrepreneurs Can Follow This Year

Jan 22, 2016

5 Lessons from Steve Jobs Entrepreneurs Can Follow This Year 

While browsing at a Crossword store in 2011, my eyes fell upon a captivating book cover. It bore an image of a man with sharp features, round glasses, and a determined stare. A rare stare that seemed to look through the world and into an uncertain future. It was the biography of Steve Jobs, the founder of Apple.

Without a second thought, I bought it. I read it within a week and highlighted the sections that reflected who Jobs really was...beyond the caricatures and rumours.

Five years later, I flip through it again. As India is already in the era of start-ups, what better time than now for entrepreneurs to learn from the man who made 'a dent in the universe'?

Source: Pixabay
Be Different

It is said that Jobs was a creator, not a manager. In fact, Walter Isaacson called him one of the worst managers in the world. Jobs sincerely believed that normal rules didn't apply to him.

He's fundamentally odd and weirdly flawed as a human being. But he has an amazing instinct for what works!
- Bill Gates

It was his alternative thinking that revived Apple from death's door and made it the dominant player in the market. Jobs took the road less travelled and introduced a new 'Walkman' - the iPod - and insisted that users buy music from iTunes.

The original smartphones such as BlackBerry, Palm Treo, and Good Technology had physical keypads before Apple revolutionised the market with touchscreen phones.

The lesson: Don't strive to beat your competitors. Be different and change the game.

Seek Inspiration in all places

I was on one of my fruitarian diets. I had just come back from the apple farm. It sounded fun, spirited, and not intimidating.

Who knew that the name of a common fruit would become synonymous with high technology! Jobs derived profound inspiration from simple things. Deeply influenced by Buddhism in India, Jobs returned to the States with a bald head and simple attire. The experience proved pivotal for Apple. It is said that Apple's motto 'Think Different' arises from Buddhism.

The lesson: Inspiration lies in every sphere of life. Seek and make the most of it.

Stand Up for what is Right

I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this... I don't want your money. If you offer me $5 billion, I won't want it. I've got plenty of money. I want you to stop using our ideas in Android; that's all I want.

Steve Jobs created an original product, and he didn't go down easy when he saw his idea stolen by other players. The litigation war between Apple and Samsung over patents owned by the former is widely known. In 2011, an Australian judge issued a temporary order banning the sale of the Samsung Galaxy Tab in Australia because it infringed on two patents held by Apple relating to multi-touch.

The lesson: Healthy competition is essential for every business. It fuels innovation and growth. But foul play isn't healthy and one must take a stand for what is right.

The Vision Lies Above all

The year was 1985. The world was stunned when Jobs was fired from Apple, the company he started. Fired by a CEO he himself recruited. Jobs said in his Stanford speech:

And I was fired! How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually, we fell out. When we did, our board of directors sided with him.

Jobs didn't compromise on his vision. His lack of humility was heavily criticised then. When he started Apple in the 70s, he affirmed that, even if he lost all his money, he would possess his company. Fired by his own company, his quote was mocked by the media and the people.

In 1995, when Apple was three months away from permanent shutdown, Jobs was recruited as the CEO. And what followed gave the world a new definition of technology.

The lesson: It is paramount for an entrepreneur to define his beliefs and follow his vision...even when the circumstances test him hard.

Intend to Leave behind a Legacy

Hewlett and Packard built a great company, and they thought they had left it in good hands. But now it's being dismembered and destroyed. I hope I've left a stronger legacy so that will never happen at Apple.

Steve Jobs wanted to create a lasting culture at Apple that stayed after his departure. Apple started an MBA-like program in 2008 called Apple University to pass on Apple culture and business ethos to top executives - ensuring that Jobs' ideals would live on after his death.

The lesson: Culture, not just structure, matters in an enterprise. Deliberately working towards creating a culture will ensure that your enterprise's repute and legacy will remain intact after you.
While battling cancer, Jobs called upon Walter Isaacson to write his biography, not to hymn his accomplishments, but for his children: Jobs wanted them to know their father in the best way.

Image Source:Licensed under Fair use via Wikipedia


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12 Responses to "5 Lessons from Steve Jobs Entrepreneurs Can Follow This Year"


12 Sep, 2016

Hello , Interested in the lessons .


29 Jan, 2016

Hai, i am intrested to know about the lessons

Vishnu Binani

28 Jan, 2016

"........and a determined stare. A rare stare that seemed to look through the world and into an uncertain future." These lines themselves describes the Steve Jobs fully...... very well written Swapnil.


27 Jan, 2016

Steve Jobs is one of the rarest leader with the highest achievement motivation.The third apple( first the Adam's and the second Newton's ) is the one that he contributed towards full exploitation of human potentials.He is hard core result oriented man making things happen and made others also to fall in line. A messiah who unfolded the the technological revolution.

Like (1)


25 Jan, 2016

These days when the " start ups "is the talk of the town in India , the lessons from the biography of Steve Jobs , nicely summerised by Swapnil, are the gems of wisdom to inspire and guide the new entrepreneurs.

Like (1)

RS Rathore

25 Jan, 2016

A heart-touching & winning article. I feel, Steve's soul was behind his success, who made him to think differently to earn great fame as creator. I was moved to go through following lines : "While battling cancer, Jobs called upon Walter Isaacson to write his biography, not to hymn his accomplishments, but for his children: Jobs wanted them to know their father in the best way. " Your way of presentation on inspiring Steve Jobs is quite impressive. - RS Rathore

Like (1)

Guru Prasad

24 Jan, 2016

Well introduction of Steve Jobs, a challenging career through his life..


24 Jan, 2016


Like (1)


24 Jan, 2016

Excellent birds eye view of his Bio Graphy


24 Jan, 2016

Wonderful review

Nilesh Hariyani

24 Jan, 2016

yes,,,we u to follow on all gud lesson of Steve Jobs


23 Jan, 2016

Great article Swapnil! Loved it. Incisive insights!


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